The market share for E-Commerce keeps growing, and the Internet offers a wide spectrum of possibilities for brands to present themselves to consumers. Brand pages are created, providing consumers insight into products and brand values, and Social Media has made the communication lines between brands and final consumers shorter than ever before.
The thing that was missing however, is a direct multi-country sales channel to serve the potential customer. With European Excise Duty Laws as they are, it is impossible to easily ship from one country to another with local duties paid. As a result, large companies such as Amazon are often referred to as the local online point of sale, but come at the expense of margin and bring no insight in conversion.